03.02.12 Rabbids Receive Rave Reviews at Toy Fair

Irreverent cartoon creations and hugely popular gaming characters the Rabbids received rave reviews at Toy Fair as Meccano revealed the third of its new licensed properties, lining up alongside Sonic the Hedgehog and Gears of War.

Meccano has recreated popular and iconic elements that will be highly familiar to gamers. The new range includes the Rabbids’ crazy toilet complete with flushing sound effects and pullback motor, time travelling washing machine with motorised spin, a working catapult with splat mat target and surreal racing shopping trolley complete with a variety of Rabbids figures.

Sue Barratt, Country Manager, Meccano Toys (UK) Limited, says: “Rabbids are without doubt a quirky addition to our licensed portfolio and express wonderfully the fun aspect of creating with Meccano. Rabbids has recruited a committed fanbase already and is set to explode on the wider consciousness with the arrival of the Rabbids® cartoon series on Nickelodeon in 2013.”

The wacky, zany Rabbids have attracted more than 41 million fans on YouTube with their hilarious and silly video games and viral videos. Rabbids games are available for Nintendo Wii and Nintendo DS handheld games consoles.

Meccano’s imaginative collection starts at RRP £19.99 for the Rabbids’ Racing Trolley, with the Crazy Toilet at RRP £24.99, Infernal Catapult at RRP £29.99 and Time Washing Machine at RRP £34.99. All models come with an instruction leaflet and tools and will be supported through a marketing and pr programme delivered across widespread consumer media. For more information contact Meccano’s sales and marketing team on tel: 01869 324956.

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