08.12.11 Meccano Unveils Exciting New Licenses on
Stand B150 at Toy Fair
It’s a New Year and a new direction
for Meccano as it pursues a new licensed property product development
strategy in 2012.
Meccano revealed its first licensed property in late 2011 with ‘The
Adventures of Tintin’. At Toy Fair the company is unveiling further
major licensed properties, appealing to children and adults alike. The
new licensed ranges will be seen for the first time on Meccano’s
fantastic new exhibition stand that has been totally redesigned for Toy
Fair.
Sue Barratt, Country Manager, Meccano Toys (UK) Ltd, said: “These are
exciting times for Meccano. We are taking our considerable brand
heritage and fusing it with some of the hottest licensed properties
available. These include licenses that enjoy evergreen popularity, as
well as playground favourites. We’ve even stepped into the field of
online and video gaming, so this is true step in a new direction for us.
However, whilst the headline grabbers are our new licenses, we continue
to invest in our core ranges and we have some exciting new range
extensions that will see the continued rise and rise in the resurgence
of the Construction category.”
Visitors to the new look Meccano stand will see the new entry level Easy
Toolbox in Meccano’s Construction range – a great introduction for
children and parents to Meccano. It’s a 4 in 1 kit, which transforms
into a dumper truck, digger, trailer and a tractor. Featuring all the
usual Meccano magic, the Easy Toolbox includes brightly coloured,
flexible pieces and easy to follow manuals. Meccano’s now legendary
handy storage case is as a firm favourite with mums, keeping all pieces
in one place. RRP £16.99.
Meccano’s new Construction Advanced Toolbox provides the next step up in
model making, complete with vibrant, flexible components that build into
even more models. Suitable for children aged 5+. The Advanced Toolbox is
packed with parts to create more than six different vehicles, including
a racing car, quad bike and airplane. RRP £19.99.
Appealing to parents and Meccano’s younger fans, Build & Play is back
with fantastic new models for children 5+. Adorable big stick-on eyes
turn vehicles into whimsical characters, sparking children’s
imagination. New Build & Play Vehicles Assortment is available in three
different packs; a tricycle, Formula 1 car or forklift, all of which
transform into two separate models. RRP £9.99.
The merciless battle of good versus evil continues with Meccano’s Space
Chaos. The two warring sides; the Dark Pirates and Silver force, have
both recruited new elite spaceships known as Corvettes, each armed with
missile launchers in their quest for the green crystal. Space Chaos
invites children aged 7 + to enter a futuristic world to build
spaceships. Each pack comes with a set of trading cards, which show the
unique powers of each spacecraft. The 2 in 1 kits are made up of
flexible metal parts and come with the necessary tools and instruction
manuals. The Corvette Assortment is RRP £14.99.
New to Meccano’s menacing Turbo model vehicles is an entry level
collection of racing vehicles for children 7+. Simple single model
packs, take to the track with a speedy new go-kart, or accelerate
through the bends on the new racing motorbike. RRP £7.99. New for 2012
are Meccano’s Turbo Evolution Red and Blue racing cars, each featuring
the new ‘pull back and go’ racing technology. Race red versus blue for
the ultimate grand prix experience. Fast and furious, Turbo Evolution
models include streamlined stickers and tools and instructions for
assembly. Suitable for children aged 7+. RRP £24.99.
Last but not least, Multi Models introduces the
new 2 Model Assortment, featuring a new racing car or crane. Each set
contains sixty complex parts which allows the assembler to create two
different models. For children and adults aged 8 years +. RRP £7.99. All
models come with an instruction leaflet and tools and will be supported
through a marketing and pr programme delivered across widespread
consumer media. For more information contact Meccano’s sales and
marketing team on tel: 01869 324956.
