Interest Group Communications

Communicating with groups and individuals that have a stake in an organisation's reputation enables engagement and dialogue with key opinion formers.

Interest groups may include MPs, councillors, parents or community leaders. Clear, open and regular communications with these important stakeholders can deliver understanding and support for an organisation's policies or plans.

Whether it is through public open days, sponsorship of the local youth club, staging community meetings or simple door-to-door leafleting - all can help build a positive perception.

"Reputations are shaped increasingly by the
position an organisation takes towards its local community - the way it treats its staff, its attitude to the local environment
or its support for local initiatives."
Greg Latham,
Director,
Encore Recruitment