Here we are again. It’s that time when you reflect on the year that’s passed and look ahead to the one in front of you. So here’s our 2017, knuckled down to just a few key highlights (and it was hard).
Happy 100th Birthday!
It has been a memorable year for The Institute of Quarrying (IQ). We designed and delivered IQ’s centenary celebration communications campaign, comprising a number of headline activities aimed at widening awareness of the essential role that the quarrying industry fulfils in all of our everyday lives.
The stand out moment of the year was IQ’s attendance at the inaugural Royal Horticulture Society Chatsworth Flower Show in June. IQ’s Quarry Garden stole all the headlines, winning Best Show Garden, Best Construction and a prestigious RHS Gold Medal. It was a proud moment for everyone involved – from garden designer Paul Hervey-Brookes and his intrepid team to the Duke of Devonshire, who fulfilled the role of IQ Patron during its landmark year.
Our work with the press resulted in blanket coverage of the Quarry Garden in media not usually recognised for profiling the quarrying industry. Our social campaign generated many online conversations. Compelling video content and photography fulfilled an important role in our connections with the press and public.
October proved a very busy month on the IQ front too. The Quarry Garden was re-homed at the National Memorial Arboretum, with a stakeholder opening event attended by the great and the good of the quarrying industry and IQ. Hot on the heels of this was IQ’s centenary conference. International presidents flew in from all over the world. Helen Glover, Olympic gold medallist, enthralled guests with her tales of glory. Social and press activity hit another high.
And in amongst all this we designed and wrote a 100 page hard back book marking IQ’s centenary.
So what does 2018 hold? Having spent so much time reflecting on past glories, we’re now looking to the future of the industry. That means focusing on industry essentials, such as safety, the environment, sustainability and continuing professional development. Roll on 2018.
We’ve been to the year 3000…
Hanging out with singer-songwriter Gabrielle Aplin and Busted at Splendour was up there as a highlight of the year.
While global superstars Kaiser Chiefs, Busted and Billy Ocean (plus many more) had the crowd of 25,000 singing along, we were backstage managing the press office and keeping more than 50 accredited media happy. Before we know it we’ll be working on the 2018 PR campaign…
Handling media relations for Chatsworth always keeps us extremely busy. And this year has been no different. Throughout the House Style exhibition we’ve had national and international journalists phoning us with their enquiries. And more recently we’ve been hands on with an eager bunch of TV crews, journalists, national and international photographers at the ‘Oh Dickens!‘ photo call.
Gigantic turns 10
That’s right. Another client birthday. And playing on our many years of working with the music sector, we secured masses of coverage for Gigantic across trade and regional press. Lucky for us, we even got to raise a glass at its sold out live music event too.
Our brand work with global engineering giant L.B. Foster here in Europe has seen the launch of the company’s new web estate. There’s an overarching L.B. Foster Europe site with six divisional sites. This forms part of a wider project to align all divisions and to cleanse L.B. Foster Europe’s online assets. It has been a big job but very rewarding.
We’ve also helped bring to market a new wireless, digital information display totem. Much fun was had at London Waterloo station as we filmed the totem in and around the passenger concourse.
Here’s to 2018!