We love cars. Fast cars. Very fast cars. We’ve been lucky enough to share our passion with a number of clients over the years. These include luxury supercar brand Ascari and the iconic race track at Donington Park.
Imagine a five star race resort in a national park set in the Andalusian hills just outside Ronda in southern Spain. That race resort features some of the most iconic corners and track layouts from the world’s best F1 circuits. It’s truly stunning. We hosted media from some of the UK’s best known automotive published and broadcast media. Here they were treated to a spin around the track with Ascari’s top drivers (former Formula 1 boys). An experience never to be forgotten.
Tiff Needell from Channel 5’s Fifth Gear enjoyed a particularly memorable visit. After a hard day’s driving he was treated to an evening of entertainment in Ronda. Pitched against our resident darts expert, Tiff met his match as he attempted to master the great British pub game. Redbrick 1, Needell 0!
Our design team also developed a suite of printed press materials, as well as concepts for a coffee table style Ascari book that captured the quality and spirit of the location and car. Whilst the project never reached fruition, the concept copy is something that we still love and cherish.
So when Donington Park also came calling we were equally excited at the prospect of promoting motor racing in the UK. And not just cars, but superbikes too. We created a strategy targeting major employers within an hour’s drive time of Donington, using their internal communications channels to spread the word about upcoming events. The result was increased footfall year on year at major events. These include British Touring Cars, DTM, Minardi, LG Super Racing and MotoGP.
We also teamed up with Donington as part of our work with Radisson Blu Hotels, promoting the partnership between the group’s newest hotel near East Midlands Airport and the race circuit.