Creating a sense of place for a new housing development

Housing schemes are two a penny. What makes them different is a combination of architecture, build and communication. It’s the communication aspect where we come into our own.

A new housing development in Woolwich, London by ASRA Housing Group presented a great opportunity to play on the site’s history. Formerly the home to governors of the Royal Woolwich Arsenal, ASRA had permission to convert the main house into apartments and build a number of mews houses in the gardens of the house.

We researched the history of the site and proposed The Governor’s House for the apartments and The Governor’s Mews for the housing. The development’s logo took its inspiration from the Georgian leaded window light above the main door to the house. And so Governor’s Place was born.

Our campaign collateral comprised a suite of sales literature, sales and rental website, social media channels, media relations and public exhibitions, as well as open days and exclusive viewings.

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