At Ockbrook today website and campaign
Recruitment campaign for Ockbrook School
Understanding the drivers behind parental choice of school is only achieved by getting feedback from parents themselves. So we set up an online survey and invited the current parent group to share what influenced their decision to choose Ockbrook School for their child’s early years and primary education.
Drawing on the ‘learning experience’ feedback from the survey, our copywriting team crafted the theme ‘At Ockbrook today…..’, a narrative that builds around the experiences, success and achievements of children during their time at school. Our campaign uses editorials, social media, advertising and direct communications, as well as promotional film, to drive interested parents to view the At Ockbrook Today hub website www.atockbrooktoday.co.uk. We also developed the social media hashtag #atockbrooktoday.
The website is the central hub of the communications campaign to recruit children to the school’s early years and primary department. Using Google Analytics and Hubspot metrics we actively measure the success of the site, whilst developing the school’s prospects database for direct communications.