New business announcement
Integrated PR and marketing strategy for AUMA
During lockdown, we have continued to add to our client roster with the UK operation of German engineering business AUMA Group. AUMA Actuators Ltd is based just outside Bristol and supplies electric actuator solutions to the energy, water and oil and gas sectors.
Our integrated marketing and PR strategy supports the company’s website, digital communications, media relations, social media, advertising and brand guardianship into a wide range of end-user markets. Our kick-off positioning has been to review and challenge existing communications, to gain a better understanding of what is working well and to ask some difficult questions to ensure that everything adds value to AUMA’s business. This has included a strategic audit of LinkedIn content, competitor analysis and user engagement, alongside training sessions with AUMA’s sales team to drive more effective use of the channel.