Generating exciting content for Belvoir’s visitors
Monthly Belvoir Newsletter
Developing exciting content for the Belvoir Castle e-newsletter is a key part of our integrated communications strategy.
With thousands of customers signed up to its mailing list, launching a regular e-newsletter full to the brim with original content on news, events and activities was the logical thing to do.
Using the email marketing platform Campaign Monitor, we support Belvoir with content development, design and copywriting each month. We create compelling content that we know will appeal to Belvoir’s audience and make them want to visit the stunning Leicestershire estate.
Content is reviewed each month, using data from Campaign Monitor to measure engagement. Equipped with this knowledge we tailor future content that we know is read. Since launching Belvoir News, engagement has continued to increase. One of the most recent newsletters received more than 50% open rate and 30% link clicks.
As part of the joined-up communications approach, we then repurpose the content for a double-sided A4 print newsletter. The design is created in-house here at Redbrick each month, printed and distributed for visitors to pick up and browse at their leisure in and around the Castle and Engine Yard.
What’s more, the content from the e-newsletter is ideal for social too.
All in all, it’s a simple yet effective way to keep in touch with Belvoir’s customer database and thousands of visitors to the Vale of Belvoir.
If you’d like to find out more about how we could help you with your digital marketing strategy, get in touch.