Press launch for Belvoir Gin
Media relations for new product launch
Belvoir Gin was created by Her Grace the Duchess of Rutland. It is a British crafted gin in which the Duchess sought to emulate the finest elements of the castle. We launched the gin to the media with a series of familiarisation trips to experience the spirit at its home in Leicestershire, alongside a sampling campaign and tasting party at the Castle’s very own gin bar.