Brand building for Meccano
Press engagement for evergreen toy brand
Adults of a certain age will be transported back to their youth at the mere mention of the name ‘Meccano’. It’s an evergreen heritage brand first created by Frank Hornby back in 1898. It has come a long way since then, with all sorts of modernisations – from toy licensing collaborations to robotics. We leveraged the brand’s heritage with the media and they gobbled it up, along with celebrities like James May!