The most lavish and ambitious exhibition to be staged at Chatsworth is now open, starring a stellar roll call of iconic women connected with Chatsworth throughout the centuries. Days before ‘House Style: Five Centuries of Fashion at Chatsworth’ opened to the public we staged an exclusive press preview. So, how did we plan a successful press event and secure international, national and regional coverage?

The success to a triumphant press event is inviting the right media along. And to guarantee the right media will attend, you need to have a reputable relationship with those media outlets. Fortunately, over the twenty years we’ve been in business we’ve built and maintained excellent relationships with journalists and reporters. We also placed a series of advance features to get everybody excited for the big day.

On the day, national broadsheet press and photo agencies, plus regional radio, print and TV press were in attendance. We offered exclusive interviews with the Duke and Duchess of Devonshire, Lady Burlington and Hamish Bowles, International Editor-at-Large at American Vogueas well as a sneak peek of the exhibition. As a result, the coverage was excellent. Exposure included the likes of the Daily Telegraph, The Guardian, The Times, Independent, and BBC East Midlands Today, as well as many fashion and international titles.

Six years in the making, ‘Chatsworth House Style’ sees the grand rooms of the house dressed with couture designer dresses; tiaras and headdresses; christening and wedding gowns; coronation robes and 19th century fancy dress; livery and uniforms along with a wealth of ephemera. Open until 22 October 2017.

Image courtesy Chatsworth House Trust.