One of England’s most spectacular annual outdoor events returns later this month, which means our media relations campaign for Chatsworth Country Fair is well underway.

Our strategic programme of media competitions is gaining a lot of engagement. Press accreditation requests are flowing. We revealed Mary Berry as this year’s Country Fair President. Plus advance media interviews with the star TV chefs are in full swing, with editorial appearing in Sheffield Telegraph, Sheffield Star, Yorkshire Post and Derbyshire Life.

Mary Berry will be at our press call on the opening morning. We already have a few ideas up our sleeves, including JCB’s Dancing Diggers and the Duke and Duchess of Devonshire, so watch this space.

Mary Berry - credit Georgia Glynn Smith

Mary Berry – credit Georgia Glynn Smith

Thousands of people attend Chatsworth Country Fair every year and we’re delighted to have been involved for more than a decade. This year visitors can expect extraordinary displays from JCB’s ten-tonne ballerinas, which have thrilled thousands all over the world.

Also back are the Household Cavalry Musical Ride, aerial entertainment with flypasts by the Royal Air Force Battle of Britain Memorial Flight, as well as breathtaking aerobatics from the Global Stars.

It will take all day to explore the showground. Its host of attractions include the celebration of traditional country crafts to highland dancing, ferret and dog racing, archery, clay pigeon or rifle shooting, as well as the shopping village.

Of course, there is a lot more action-packed entertainment. But it’s tough cramming everything into a 350-word maximum blog. So why not check out the website for more information?

And if you’re in attendance on Friday, August 31st, say hello to us in the media centre.