We’re helping to keep your world moving
COVID 19 campaign for L.B. Foster
At the start of the UK’s first lockdown in March, everyone was running around trying to come to terms with how to maintain business continuity. We took a step back and calmly set about developing a new COVID 19 campaign message for engineering business L.B. Foster Europe that built on its brand expression.
By adding the words ‘we’re helping’ in front of its brand expression and changing ‘keeping’ to ‘to keep your world moving’, we delivered a reassuring tone that gave customers and staff confidence in the business. We also reflected the individual colour palette of the business divisions in the creative execution. Plus we introduced L.B. Foster employees, showing real people doing real work, to demonstrate that ‘we’re still here working’.
The result? L.B. Foster employees loved it.
And now, with lockdown 2 underway, we’ve worked closely with the marketing team at L.B. Foster and adapted the COVID 19 campaign messaging once again.