As you’d expect from a business that prides itself in its use of words, our creative is a powerful mix of engaging visuals and clever headlines designed with the one goal of attracting attention and retention.
Take ‘Think again….learning pays’; a true through the line campaign to encourage adult learners to re-engage with education. We created a number of learning scenarios – from people put off by education at school to older learners seeing age as a barrier to entry. Then we matched these to a range of personas and learning opportunities, each of which tackled a different reason for turning away from education.
The £100,000+ campaign ran across outdoor advertising sites, bus interiors and exteriors, newsletter postcode door-drops, radio advertising, inserts in freesheet newspapers, online and press relations.
The campaign resulted in a 206 per cent uplift in enquiries to the freephone number, with a conversion rate of 86 per cent subsequently taking up an adult learning course.