EMPLOYABILITY & SKILLS GROUP
Leveraging brand to build value
The Employability & Skills Group (ESG) was the result of a series of mergers and acquisitions of a number of adult learning and apprenticeship training providers, led by the owners of Sheffield Trainers Limited (STL). We worked with the board to create a new brand, brand expression and group communications infrastructure, including employee, customer, media and investor communications. The group grew from a £2m turnover in year 1 to £80m+ at sale in year 5.