Engine Yard at Belvoir Anniversary
Celebrity chefs, cookery demonstrations, food and drink tasting and live entertainment are all part of the exciting programme of celebrations to mark the first anniversary of the Engine Yard development at Belvoir Castle on 31 August.
We’ve helped to spread the message about the event to encourage footfall with an integrated communications strategy. As well as social and marcomms support, we’ve secured coverage in many of the key regional press titles, including a fantastic advance feature in Rutland and Stamford Pride.
One year on since its launch, the £2.5 million artisan retail village has gone from strength to strength. The Engine Yard has become a popular community hub for the Vale of Belvoir, with around 70,000 cups of coffee consumed at The Fuel Tank since its opening. In the last 12 months, the number of retail units has also doubled.
On 31 August, visitors are invited to raise a glass and celebrate at the ‘Festival of Game’. The very best of British game will be showcased with Jose Souto, one of the leading game chefs in the UK, and Rachel Green, a farmer’s daughter from Lincolnshire and a passionate ambassador of British produce, giving live cookery demonstrations; fresh cooking produce available from resident butcher The Country Victualler and delicatessen Jorge Artisan Foods, plus country stall holders.
As well as live music and entertainment for families, visitors can take part in jewellery making workshops from B-Jewellery; indulge with mini treatments from Belvoir Casa and participate in yoga on the lawn. There will also be an outside bar and pizza oven in addition to the food and drink on offer in The Fuel Tank and Balloon Bar.
The Engine Yard site at Belvoir dates back to the early 1800s. The collection of former workshops once housed a cutting edge 20-ton beam engine to pump water from Holwell Spring in Woolsthorpe to supply the castle with fresh water. The technology soon fell into redundancy and the site was unoccupied until 2014 when the multi-million-pound redevelopment project began.
‘Festival of Game’ celebrations start from 10 am. For more information about the Engine Yard, visit www.engineyardbelvoir.com.
Photo credits: George Gunn and Rachael Connerton.