Female inequality. It has topped the headlines recently.
Turns out The Crown’s Queen Claire Foy is paid less than co-star Matt Smith – BBC News.
Paloma Faith called out the lack of female performers at the Brit Awards – Independent.
And the rapid growth of the #MeToo movement has been incredibly powerful, putting the issue of inequality at the forefront of many discussions.
Earlier this month, Nottingham held the inaugural Women in Music event to tackle female inequality in the industry.
A survey conducted by UK Music Diversity Taskforce showed that women working within the music industry make up 60 percent of all interns; 59 percent of entry-level business roles but only 30 percent of senior executive positions.
Organised by DHP Family, the tour managers for London Grammar and Frank Turner, plus some of the leading players in the industry, shared their experiences of working in the male dominated live music scene.
So, how did we help?
Our aim was to spread the word so that people in the county knew the event was taking place.
We set up half a dozen media interviews with the organiser and secured editorial in key regional and trade press titles. Coverage across more than 30 media outlets, online and offline, saw a combined average reach of 321,300.
And of that coverage, more than 300 people interacted with the web stories on social media.
The event itself was well-attended and hailed a huge success, with plans in place for it to return next year. DHP also praised us for achieving fantastic coverage results.
The tour managers for @LondonGrammar and @FrankTurner will be among the women sharing their experience of working in the male dominated live #music industry at next week’s Women in Music Event hosted by @DHPFamily #wimnottshttps://t.co/eQAjw14ttN pic.twitter.com/pQ4JtYEoYl
— SIXTY9° magazine (@69mag) March 1, 2018