Mission Christmas Imagery 2020

Frank Key Backs ‘Mission Christmas’

Frank Key is backing ‘Cash for Kids Mission Christmas’ to support the four million UK children living in poverty on Christmas Day.

With PR opportunities included as part of the partnership, we’ve helped provide editorial material and a script brief for the branch manager’s face-to-camera promotional video.

Frank Key and Mission Christmas

The Nunnery Drive branch of Frank Key Building Supplies, including Plant and Tool Hire, in Park Hill, Sheffield is proud to support Hallam FM’s ‘Cash for Kids Mission Christmas’. Located near to Sheffield city centre, from Monday 11 November Frank Key will be one of the main dropoff points for people to visit and donate gifts. 

James Norton is the Group Managing Director at Frank Key: “As a business, we strongly believe in giving back to the local community and are proud to be part of this campaign. Whilst the festive season for many is a magical time with friends and family, it’s shocking to learn that around four million UK children will be living in poverty on Christmas Day. It’s thanks to initiatives like Mission Christmas, we can help put a smile back on their faces.”

Doors open to the Frank Key Sheffield branch (Nunnery Drive, Sheffield, S2 1TA) Monday to Friday 7.30am – 5pm and Saturday 8am – 12pm. There will be two dropoff zones on-site, including one at the main trade counter and another in the kitchen and bathroom showroom.

‘Cash for Kids Mission Christmas’ aims to add some Christmas magic back into the day for children at risk of waking up to no presents. It is the largest Christmas gift appeal in the UK, targeting the one in four children living in poverty.

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