How animation brings software solutions to life

Simplifying messages around often complex technology is something that we do day in, day out for our clients, pressing home benefits whether that’s in the press, on social media, film or animation.

We created this animated explainer for mechanical and electrical engineering giant L.B. Foster. Inform Media is a software solution that taps into external data feeds to personalise the passenger experience. It’s deployed via L.B. Foster’s Inform hardware – a combination of mobile totems and fixed digital display screens. So information can be accessed anywhere along a journey.

The project comprised interpreting an initial brief, creating a storyboard and script treatment, then working with our valued animation partner.

We created three iterations, each for different applications; a short for social media, as a part of a face-to-face sales presentation; and a full length version for the company’s website.

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