How investing in professional photography unlocks value
We work with a range of professional photographers to capture high quality images that are a world of difference from the inundation of average images we regularly receive.
Take a look at a small sample of shots that we captured at the launch of the new Nova fleet of trains for TransPennine Express. Shot at Liverpool Lime Street station, the brief was to record the first use of L.B. Foster‘s new Inform Media mobile passenger information software and hardware.
Drawing on L.B. Foster’s brand guidelines, our art direction ensures images use perspective and motion to bring the subject to life. And the return on investment is considerable. Images are used for L.B. Foster’s website, social media, digital marketing, sales presenters, presentations, advertising and reports.
The communications team at TransPennine Express was so impressed that it too is using the images to promote the work the company is doing to enhance its customer communications.