How to grab attention in Australia

How do you stand out at international exhibitions?

We’ve seen most things – from giant game characters at toy fairs led blindly by helpers to blimps floating high above auditoria. What we developed for a show in Australia was a little less showy, but a lot more informative.

AusRail is Australia’s largest rail show in Melbourne. We researched content, penned the copy and slaved over the design of the pages for a beautiful A4 16-page customer newsletter that was handed out to prospects to demonstrate the full capability of our client’s comprehensive solutions offer. 

The result was a great communications asset that gave the team on the stand an opportunity to break the ice with visitors to the show and to explore sales opportunities.

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