How we talk Frankly to customers
Newsletter for Frank Key Builders Merchants
Improving how Frank Key Builders Merchants shares information about its successes, its people and its plans for the future are at the heart of its new ‘Frankly’ newsletter. The company is a multi-site operation, so staff and customers rarely learn about the bigger group picture. The first issue was distributed to each member of staff, whilst a pdf version was shared on the company’s website. Using the company’s CRM, each customer was posted a hard copy of the A4, 2o page newsletter.
Our press team researched and prepared the editorial content, whilst our in-house design experts pulled together a beautiful image-led design that made good use of Frank Key’s brand palette. All in all a job well done.