How we used film to highlight a business’s touchpoints
Most companies are very good at explaining what they do and how they do it, but not many reach into the realms of why they do it too. So we helped global engineering giant L.B. Foster to communicate its core purpose to its customers in a film that explores how what it does impacts on everyday life.
From initial concept to script (written on the train back from London) and storyboard, we translated the company’s brand expression ‘keeping your world moving’ to reflect how we all come face to face with L.B Foster as we go about our daily lives.
We’re extremely proud of the end production and delighted that it has been so well received here in the UK, in Europe and in the US.