How to grab attention in Australia
Marcomms for L.B. Foster
How do you stand out at international exhibitions? We’ve seen most things – from giant game characters at toy fairs led blindly by helpers to blimps floating high above auditoria. What we developed for a show in Australia on behalf of L.B. Foster was a little less showy, but a lot more informative.
AusRail is Australia’s largest rail show in Melbourne. We researched content, penned the copy and slaved over the design of the pages for a beautiful A4 16-page customer newsletter that was handed out to prospects to demonstrate the full capability of our client’s comprehensive solutions offer.
The result was a great communications asset that gave the team on the stand an opportunity to break the ice with visitors to the show and to explore sales opportunities.
Can we assist you with your marcomms? Get in touch.