National Stone Centre
How we helped IQ connect with its communities following its merger with the National Stone Centre
The National Stone Centre (NSC) in Derbyshire is a niche visitor attraction with a big learning agenda, connecting with schools, colleges and universities to bring to life the story of stone. It’s based in six former quarries and was seen as a perfect match for the Institute of Quarrying (IQ). The merger followed broad agreement with the NSC’s trustees and IQ’s membership.
Our strategy included stakeholder mapping, which informed the channels with which we engaged the various stakeholder groups – from local community to NSC volunteers, IQ members to media. We managed the announcement communications, including media, digital, social, literature and film, as well as developing the campaign theme ‘Inspiring for Generations’. Widespread press coverage resulted from a press call, with broadcast media visiting site to interview representatives of IQ and NSC, as well as the local community. A series of public meetings are ongoing, involving the local people from Wirksworth in the process of shaping the NSC for future generations.