Patioworld by Frank Key social campaign
Driving footfall to a special VAT-free weekend at Brookfield’s Garden Centre in Mapperley was the primary objective of our Patioworld project for building supplies client Frank Key.
We developed an integrated communications strategy to raise event awareness and drive footfall. In addition to traditional PR and advertising, we created a social media campaign to reinforce the messaging about the Patioworld by Frank Key event. In addition to organic social media, a small budget was agreed with the client and we created targeted boosted posts to reach new potential customers.
The result? Frank Key’s team was run off its feet all day, achieving over £60,000 worth of sales. Great job!