How we created a film promoting Common Fund

The Common Fund is something not widely understood outside of the Church of England. In effect, it’s a way of financing the church’s activities within a particular diocese through public donations.

The Diocese of Derby was looking for a modern way to engage its publics. We came up with the idea of a short explainer video that doubled as an appeal for donations. Shot in and around the Diocese of Derby, it combines to camera interviews with context visuals to set the scene of the work and contribution that the church makes to its community.

We used a series of clever animations to simplify the message about the financial calculations and presented these in such a way that it was easy to follow and understand.

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