Promoting the East Midlands
Media engagement for East Midlands Tourism
The East Midlands has long suffered from a lack of identity. Countless surveys have shown that few UK or overseas residents can identify the six counties that make up the region. East Midlands Tourism was the visitor destination marketing organisation responsible for promoting the East Midlands as an overnight visitor destination. Our brief was to engage the media to write positively about the region and its diverse visitor offer – from coast to country, city to town – to facilitate increased visitor numbers to the region.
Can we help you to tell your story to the press? We understand what the media want, achieving coverage on and offline, broadcast and published.
Read more here about our PR services.
Get in touch. We’d love to hear from you!