How we launched UK’s greenest hotel for Radisson Blu
Airport hotels have a tendency to be featureless, nondescript buildings with few redeeming qualities, designed to provide comfort for just a short stay during transit. Not the Radisson Blu Hotel East Midlands Airport. We worked with the new management team behind the opening of what was then the UK’s greenest hotel, featuring an array of innovative technologies that enhanced the building’s environmental credentials. We devised a strategy that included a stakeholder launch, media familiarisation trips, press briefings, website, literature, digital communications and video.
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