How we track what works and why

The intelligence that we get from regular reporting informs everything that we do. It provides fantastic insight into individual engagements that impact on overall social performance.

We regularly ask ourselves ‘why’ something has been successful, so we can learn and apply similar to improve campaign effectiveness. We share reports too, so our clients can see how we are performing. They also serve as useful prompts, reminding clients content is king.

Reporting also allows us to review and learn so that we know what times of day provoke most engagement and what types of content get audiences excited and sharing. Reports also provide a timeline of performance, highlighting moments associated with specific activity, such as hashtag campaigns.

We track what works so we can understand why, which makes what we do better for you.

Prev / Next