Celebrating Geologists of the Future

Social media campaign for the Institute of Quarrying

Eight high-achieving students studying geology at universities across the UK have been recognised for their continuous hard work and announced as an Institute of Quarrying (IQ) National Student Award winner. Celebrating the success of these future geologists was at the heart of the social media campaign that we developed on behalf of IQ.

Simple yet effective, we created on-brand infographics and pushed these out on IQ’s social channels.

The results?

In addition to the media relations support (click to read more here) we provided as part of the integrated campaign, as a result, we received great digital engagement. Retweets, comments and reactions from the universities, as well as key media outlets, maximised exposure of the campaign. It also helped to raise awareness of the membership body.

Success!

University Geologists honoured by the Institute of Quarrying. #Geology #University #Quarry #Mining @IQ_UK https://t.co/m1CpP3HVEn

— Highways.Today (@HighwaysToday) February 15, 2021