Our job here is done for another year. The media reviews for the 10th birthday of Splendour are in and it looks like everyone had an epic time!
For the sixth consecutive year, we managed the Splendour PR campaign. Working alongside artists, promoters, the media and DHP Family, we successfully generated a buzz around Nottinghamshire’s biggest outdoor music event.
Don’t believe us? Then trust the numbers.
– More than 285 pieces of coverage to date
– Which totals a reach of more than 52 million
– More than 75 press enquiries dealt with
– More than 50 accredited media outlets in attendance
– Over 25 backstage interviews organised with artists
– A 20,000-strong crowd bathed in glorious sunshine all day.
BBC Radio Nottingham and its leading music show, The Beat, and the regional BBC Introducing show, were back for a second consecutive year. Our significant relationship paid dividends with a fantastic outside broadcast running all day and into the night.
— BBC Music Introducing in The East Midlands (@BBCintroEMids) July 21, 2018
Regional media outlet, Nottingham Post reported a total of 65,000 pages views from all of its Splendour content. For a one day event, that is pretty impressive.
We secured four pieces of Splendour coverage, both print and online, in the Metro. This included a double page spread Paloma Faith interview and a page lead with The Charlatans.
And that’s just a few PR campaign highlights. We could go on.
Now, let’s talk about festival highlights.
Paloma Faith headlined and shared the Wollaton Park festival’s birthday. She was touched to be serenaded by her band and the audience during her set. We even organised a special birthday cake for her backstage.
The Charlatans took to the main stage fresh from flying back from playing Benicassim in Spain. The indie rockers delivered an epic set to the sun-drenched audience.
Marc Almond truly impressed the crowd, belting out torch song after torch song topped off by leading a mass singalong to the Soft Cell classic Tainted Love.
It was the disco inflections of Sophie Ellis-Bextor resplendent in silver sequins that really got the main stage crowd in party mood and no-one could resist a bit of Murder on the Dancefloor.
Björn Again played all the Abba hits, with a set made for a sunny summer’s afternoon in this stunning deer park. The crowd loved a bit of Mamma Mia and Super Trouper.
On the Confetti stage, 90s indie heroes Embrace went down a storm before making way for punk-era veterans and headliners The Stranglers. And who doesn’t love Dancing in the Moonlight from Toploader?
What an epic year. Here’s to the next 10!
Paloma Faith – credit Marcus Holdsworth (main photo).