Our PR campaign for the 10th birthday bash of Splendour has been shortlisted for a national award!

That’s right, we are a finalist in the ‘Marketing Campaign of the Year‘ category at the 15th annual UK Festival Awards.

UKFA2018

Our Splendour PR campaign ensures the music festival punches above its weight in terms of reach. With competition from other music, leisure and tourism events, we have developed a compelling offer for media to secure ongoing support. Media trust us to deliver tailored content to fit their needs time after time, and this year was no different.

Our top five media friendly content highlights are:

>Placing interviews with Björn Again to capitalise on Abba fever around Mamma Mia 2 film

>Arranging exclusive media access to the roof of Wollaton Hall

>Organising a backstage birthday cake presentation for Paloma Faith

DHP Family’s George Akins presents Paloma Faith with a birthday cake backstage at Splendour

>Creating a 10-year Splendour press pack with through the years pix gallery and testimonials from artists

>Providing timelapse footage and drone footage of the festival site.

BBC Radio Nottingham

Our significant relationship with the BBC paid dividends with a fantastic outside broadcast. This was aired across the East Midlands through its BBC Introducing and specialist music show, The Beat. Key elements included advance artist interviews, organiser interviews and a full programme of pre-record and live artist interviews on the day.

Nottingham Post

Nottingham’s main daily newspaper and online platform Nottinghamshire Live has become a key Splendour media partner thanks to the compelling content and access we provide. The campaign achieved 53 pieces of Splendour coverage, including five front cover splashes in print. Online, it achieved more than 65,000 page views.

Notts TV

As the regional TV network for Nottinghamshire, we arranged preview interviews and live performances with multiple local acts for its evening show for several weeks in the run-up. Plus on the day, we secured back-to-back interview slots with 11 artists across the Main and Confetti stages.

Metro

We have developed a significant relationship with the entertainment team at Metro. As a result, we achieved four pieces of coverage (print and online across both the regional and national formats). This included a double-page-spread Paloma Faith interview and a page lead with The Charlatans.

Results

– More than 285 pieces of coverage achieved
– More than 52 million circulation
– 50 accredited media outlets in attendance on the day
– 25 backstage interviews organised with artists.

Splendour arch photo credit – Ami Ford.