What can you do to change perceptions of an industry regarded by some as intrusive and destructive? Well, for starters, how about nurturing a show garden at the first ever Royal Horticulture Society flower show at Chatsworth?
That was the highlight of a year of activities aimed at turning around the image of quarrying – or at least getting people to think again. And with award winning success at RHS Chatsworth the show garden and associated activities and profile certainly got people thinking.
IQ’s Quarry Garden was part of a year of centenary celebrations which we supported. In addition, we were challenged to change the way the Institute presented itself in the media, specifically in Quarry Management Journal (QMJ). We took it off the back pages where it appeared each month as a ‘classified’ entry and created an engaging editorial calendar.
Now QMJ featyres regular IQ editorials that position it positively as a thought leader professional development for the minerals extractives industries. Each month we pen a ‘President’s Column’ for IQ’s resident president, as well as working with IQ’s branch members to promote each region’s activities.
Our editorial scribes scribble tirelessly to create content that we use in press, social, digital – you name it, it’s our words telling the story of IQ, past, present and future.