How a new expression created brand and business harmony

LB Foster

“After a series of acquisitions in the EMEA region, we needed to develop a clear brand positioning, purpose and visual experience to unite our employees and engage our customers. The new brand positioning moved us from a number of standalone, localised specialists to a united world-class engineering Group creating innovative solutions for critical infrastructures.

“Redbrick’s team guided us through a series of ‘Brand DNA’ workshops with our employees, defining common guiding principles and developing a series of common brand behaviours. But the real inspiration was our brand purpose of ‘keeping our world moving’. Our new visual style breaks away dramatically from the typically traditional sector image, adopting abstract imagery to present a modern and dynamic vision.”