“The Meccano brand has a fantastic reputation but for a number of years there had been consumer uncertainty about whether the brand still existed and about the ownership of the brand. With new investment and the establishment of dedicated UK sales, marketing and distribution capability, we needed to get our message across to trade buyers that we are here to stay and to consumers that Meccano is a construction toy for today’s kids.
“Redbrick’s skills is getting us on the radar of key journalists – from trade to long lead consumer titles, nationals to enthusiast media. We’re ever present in the toy trade media, as well as in our key vertical consumer titles. It’s Redbrick’s ability to spot creative opportunities and partnerships for us that really adds value. Our brand partnership with the Scouts has been inspirational, giving us access to over 400,000 target consumers.”