When Radisson Blu Hotels wanted to build a new multi-million pound hotel at East Midlands Airport, we were asked to help them spread the word.
Our strategy involved pre publicity in the lead up to the opening, plus a series of opening events aimed at the great and the good of the region. But this wasn’t just any old hotel opening – it was Radisson’s greenest UK hotel, featuring all sorts of clever innovations, from recycling cooking oil from the kitchens to intelligent building control technologies.
We persuaded the chief executive of the National Forest to join us at the hotel opening, celebrated with the planting of a commemorative tree. Plus we teamed up with ITV Central to run a feature on the hotel and its staff on the opening day.
Our social media team created the hotel’s social platforms, regularly posting content and ensuring any feedback (positive and negative) was highlighted to the hotel’s management team. We used social channels to run competitions and offers, quickly building followers and extending reach, as well as for sharing news and travel alerts.
Our moving picture team also developed a video positioning the hotel as the perfect base from which to take in all that the East Midlands has to offer. This was leveraged on social platforms with regular posts driving engagement.
The hotel has quickly established itself as a premier destination for onward travellers and local visitors. Job done.