How we helped Radisson Blu launch their greenest hotel

Radisson Blu

“Redbrick created a real buzz around the opening of the new Radisson Blu Hotel East Midlands Airport. We wanted to get across the green credentials of the hotel as a unique selling point and our partnership with our local community and the National Forest. The launch media interest featured some real highlights, including a feature length piece on ITV Central News and the nightly TV weather forecast being beamed from the roof of the hotel. Following on from the launch Redbrick kept our social media channels busy, building our followers and making sure we were aware of any business critical comments and helping us prepare responses.”