Understanding competitor social landscape
Social media support for L.B. Foster
If you want to stand out from your rivals, first you need to understand what they are doing so that you can work out how to be better. We spend a lot of time reviewing, analysing and understanding the competitor landscape. It provides valuable information about content and engagement that helps shape our social media strategies. Take L.B. Foster Europe. It’s a complex business with multiple solutions and a diverse market. Finding out where it fits and seeing how we can make it stand out is all part of the learning process.
We regularly benchmark social media performance based on a number of metrics, including reach, engagement and a more forensic analysis of audiences. This provides the foundations on which we then build social media strategies. The results continue to impress, with monthly reports providing detailed performance monitoring and trend commentary.
How can we help your social media achieve your business goals? Email us or call 0115 910 1500.