As you’re scrolling through your social media news feed on your morning commute, it’s posts with visual content that catch your eye. Right? PR Daily cites content with images get 94% more views than text-only content. So, here are three good reasons why visuals should rule your content marketing strategy.
1) People love original graphics.
According to a survey by Venngage, 41.5% of marketers said that infographics and other original graphics had the highest engagement.
On Twitter the 140 word character limit can be very frustrating! Take advantage of a well designed, branded infographic. While you keep the ‘to-the-point’ information in the tweet, you can extend your messaging with the use of an infographic.
We did just that for the Diocese of Derby’s #40GoodChoices social campaign, part of their Lent messaging.
— Diocese of Derby (@DioceseofDerby) March 1, 2017
2) A killer headline just won’t do.
The ‘Father of Advertising’, David Ogilvy once said ‘when you have written your headline, you have spent eighty cents out of your dollar.’ In such a mobile world addicted to visuals, text will just not do! Yes, a headline will grab your reader’s attention and make them want to read on but visuals are just as effective. See below how much more appealing a photo from behind the scenes at Splendour made our Twitter post.
— Redbrick (@redbrickers) July 23, 2016
3) Video is BIG!
We’ve said it before and we’ll say it again. It’s predicted that in 2017 video content will represent 74% of all internet traffic. So, if video isn’t included within your content marketing stratgey then you’re steps behind the crowd.
For The Harley Gallery, our creative team produced a video for their upcoming exhibition ‘Identity and Dress’. With the media swaying more towards online video content as well as live video, they were more than welcoming to use our video of Sophie Ploeg (click left).