Brand matters. It creates impact; stands you apart from others; gives you and your organisation a sense of purpose. We use our skills in editorial to tell your story, creating brands that capture your vision, leadership, values and culture.
Our journey starts with discovery, informing our design and articulated in our delivery. It’s a proven end to end process that achieves meaningful results.
We get under your skin to deliver brand greatness. Our define workshops explore your business by talking to your staff, customers and other stakeholders. We use feedback to inform our design, so that it is meaningful and resonates. We apply it to your communications assets – from websites to vehicle liveries. The we deliver, launching your brand to the people who matter most, providing guidelines for future use and instilling brand discipline.
It’s all well and good creating a fantastic brand, but how do you communicate it to all of your very different audiences? Our brand communications strategies are crafted to fit your individual audiences, identifying the channels that fit best with each. Then we leverage your brand across different communications assets to excite and engage, resulting in brand harmony.
TONE OF VOICE
The tone of voice you use is as big a part of your brand as your logo, design, font or photography. It’s how you connect with your audience. Think innocent smoothies and you’ll appreciate what we’re saying. We help define and articulate tone of voice so that it fits comfortably with your brand and its values – from the belligerent to the conformist, and perhaps a bit of everything in between.