Some campaigns are nice and simple – a linear progression that’s easy to track progression. Then there are multi-channel campaigns that require a more intense level of guardianship.
One of these was the Institute of Quarrying’s centenary celebrations. The campaign had many overlapping layers, with different projects activating at different points throughout the year. At the centre was the IQ Quarry Garden at the first ever Royal Horticultural Show (RHS) Chatsworth Flower Show. A range of satellite projects included videos with Tarmac employees, the Duke of Devonshire and garden designer Paul Hervey-Brookes; the IQ Centenary Conference at the Belfry; launch of IQ Centenary cycle trails; IQ Centenary Book; National Minerals Week and Quarry Faces case studies.
Our planning team developed a detailed critical path, mapping all activities and actions to resources and cost centres to ensure all projects were accommodated and costs controlled. Using online project management tools we were able to share updates and alert potential overspend before it happened. The result was a complex campaign delivered in its entirety within budget and on time.