How we changed up a gear for Ascari

We love cars. Fast cars. Very fast cars. We’ve been lucky enough to share our passion with a number of clients over the years. These include luxury supercar brand Ascari.

Imagine a five-star race resort in a national park set in the Andalusian hills just outside Ronda in southern Spain. That race resort features some of the most iconic corners and track layouts from the world’s best F1 circuits. It’s truly stunning. We hosted media from some of the UK’s best known automotive published and broadcast media. Here they were treated to a spin around the track with Ascari’s top drivers (former Formula 1 boys). An experience never to be forgotten.

Tiff Needell from Channel 5’s Fifth Gear enjoyed a particularly memorable visit. After a hard day’s driving he was treated to an evening of entertainment in Ronda. Pitched against our resident darts expert, Tiff met his match as he attempted to master the great British pub game. Redbrick 1, Needell 0!

We achieved press coverage promoting both the five star race resort and the Ascari KZ1, which took part (and won) the Top Gear quickest round the track competition. The Stig didn’t want to hand back the keys!

Our design team also developed a suite of printed press materials, as well as concepts for a coffee table style Ascari book that captured the quality and spirit of the location and car.

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