How we influenced guests to go green

Radisson Blu Hotel East Midlands Airport has the happy title of greenest UK hotel in the Radisson hotel chain. It features all sorts of smart innovations that reduce its carbon footprint and during construction environmental impact and building performance were all critical factors in its design.

So what better way to entice the lovely people travelling to and from East Midlands Airport to spend an extra night enjoying the luxurious surroundings of the region’s newest hotel? And that included journalists, travel writers and bloggers, all of who got to sample the hotel’s environmental delights.

We also tempted the travelling public with social media competitions to win a night at the hotel resulting in a stampede of interest and increased engagement on all of the hotel’s social channels.

And we like to whet people’s appetite too, so we also ran profiles on and interviews with Radisson’s new chef and resident wine experts to promote the Runway Restaurant and Wine Room.Go green at Radisson Blu.

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