How we cross and up sell for L.B. Foster

Electrical and mechanical engineering business L.B. Foster Europe is made up of a number of separate divisions, each operating in its own markets. But the opportunities to cross-sell capability are many. So how do we reach customers and open their eyes to the advantages of a more joined-up supply chain?

Velocity is an outstanding tabloid magazine that is published three times a year. It contains information about all of L.B. Foster Europe’s divisions. Editorial focuses on case studies demonstrating L.B. Foster’s capability across all divisions, showcasing great examples where multiple divisions supply solutions to a single customer.

The magazine also serves as a channel through which to communicate the business’s core purpose of ‘keeping our world moving’. This is demonstrated in various contract news stories which focus on the innovative engineering solutions that the businesses deliver.

Distributed to L.B. Foster Europe’s extensive customer base, the newsletter is also an invaluable piece of communication used widely by the company’s sales team as a tool for explaining the business and its solutions.

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