How we built reputation that caught a buyer’s eye

In 2014, electrical and mechanical engineering company The TEW Group celebrated its centenary in business. We got together with TEW’s marketing team and formulated a plan to mark 100 years by focusing on the people behind the business and teasing out very personal stories that connected them to TEW.

One of the highlights was a couple who were celebrating their 60th wedding anniversary and who had met at TEW in the 1950s. Alan and Sheila became mini media stars, with interviews on the BBC and widespread press coverage. Alongside this, we found the TEW 10 – a group of past employees who we were able to trace through friends and families. We invited them in for a retrospective on the business and many brought memorabilia and photos, all of which we recorded for use in a TEW 100 book.

We were also mindful to look to the future and managed to persuade entrepreneur and adventurer Richard Noble – the man behind Bloodhound SSC (the UK’s attempt to drive a supersonic car at 1000mph) – to join us at TEW’s birthday celebration in Nottingham. That attracted students from the University of Nottingham and the University of Derby, as well as Derby College, all of whom took part in a range of engineering experiments.

This raised visibility of The TEW Group led to the eventual sale of the business to US NASDAQ listed engineering giant L.B. Foster Company. The rest, as they say, is history.

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