Providing Integrated Marcomms Support
InnoTrans Marcomms Campaign for L.B. Foster
Over the past few months, we’ve worked closely with the marketing team at L.B. Foster to develop a thorough communications campaign to support the business’ presence at InnoTrans.
The exhibition is a pretty big deal if you work in the rail transport technology sector. Taking place in Berlin, it attracts hundreds of thousands of people from all over the world.
In the lead-up to the event, we have been on hand with our skills to help L.B. Foster with media relations, social media, content curation, creative direction, and video editing.
01 Corporate film
01 Social media schedule
02 Media interviews confirmed
03 Solutions videos
05 Solutions brochures
50+ Cups of coffee
Thanks to our expertise, we have secured media interviews with the new L.B. Foster CEO, created solutions-specific brochures, as well as social media content curation. We also helped develop brand new solutions videos; from initial concept to script and storyboard, right through to final production.