Digital exhibition newsletter

Interactive pdf newsletter for airport exhibition

Delegates at exhibitions no longer want piles of paper weighing them down. That's where digital assets that can be downloaded from web pages via a simple QR code add value, capturing customer data whilst delivering a slick digital experience.

What we delivered

Passenger Terminal EXPO 23 is Europe's leading airport exhibition, attended by tens of thousands of key decision-makers each year. It is the perfect audience for L.B. Foster's new range of digital signage and interactive point of sale.

We developed an A4 20pp digital newsletter for L.B. Foster detailing the company's digital signage and point-of-sale solutions for the airport and duty-free markets.

Our editorial team crafted compelling features, including case studies on the use of L.B. Foster's solutions at London Heathrow, Gatwick and Bristol airports. Additional content included a 'Which? style product selector and list of software applications specifically for the airport sector. Created in Adobe Indesign, the interactive pdf includes live hyperlinks to LinkedIn profiles for L.B. Foster's product experts, enabling customers to reach out directly from the newsletter.

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The newsletter was hosted on a unique campaign URL on L.B. Foster's website. This meant downloads could be tracked and details registered and added to the company's CRM so that the sales team could follow up on potential interest.

L.B. Foster is committed to reducing its environmental impact through the reduction of print-based materials. The digital newsletter aligned with shared objectives within the airport industry to reduce paper waste through the use of digital posters to replace traditional paper poster sites. 

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