InnoTrans Marcomms Campaign for L.B. Foster
Over the past few months, we’ve worked closely with the marketing team at L.B. Foster to develop an integrated digital marketing communications campaign to support the business’ presence at InnoTrans.
InnoTrans is a pretty big deal if you work in the rail transport technology sector. Taking place in Berlin, the exhibition attracts hundreds of thousands of people from all over the world every two years.
Campaign deliverables
In the lead-up to the event, we have been on hand with our skills to help L.B. Foster with media relations, social media, content curation, creative direction, and video editing.
Check out our deliverables in numbers:
01 Corporate film
01 Social media schedule
02 Media interviews confirmed
03 Solutions videos
05 Solutions brochures
50+ Cups of coffee
Outcomes
Thanks to our expertise, we secured interviews with key rail industry media and the new L.B. Foster CEO, John Kasel. We also created solutions-specific brochures, as well as produced engaging social media content.
What's more, we helped develop brand new solutions videos; from initial concept to script and storyboard, right through to final production.
The true benefit of our integrated digital marketing communications strategy is that all of the content can be used and repurposed for different media channels. Bonus!
Get in touch
Are you inspired by what you've read? Get in touch with us and we can discuss digital marketing tactics over a cup of tea. Click 'book a meeting' below, or give us a call on 0115 9101500.
