Developing relationships through media visits to AUMA
As part of our media strategy to engage with key press trade titles and enhance relationships with the editors, we developed an ongoing programme of media visits to AUMA Actuators’ headquarters.
It’s great to regularly communicate with the press via email and on social media. But it’s even better to meet face-to-face once in a while.
Our media visits programme opens an opportunity to not only increase brand awareness but also meet the editors in person and find out what content works well for them. Plus, it offers the chance to tour AUMA’s UK-based factory, meet the team, and find out about its capabilities and solutions.
We’ve already had Daniel Ware, Water Magazine publisher (above), and several members of the team from the British Valve & Actuator Association (BVAA) along for visits. They all got to experience the way AUMA does things differently from its competitors.
As a result, we’ve now got a couple of editorial features due to appear in both of their monthly magazines, as well as online articles.
Get in touch
We understand what the press wants. We tailor the tactics we use to achieve the best result, achieving coverage on and offline, broadcast and in print.
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